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Vice President - Sales and Marketing - (02609486)

Min Salary: $190000.00
Candidate Type: Full Time
Listed Date: 7/12/2018
Degree: Bachelor Econ, Bachelor Intl
Comments
Insurance Company Home Office Marketing and Sales Executive has Introduced and developed a sales culture based on real time analytics and objective goals resulting in a high performing sales force. Assessed sales excellence level and recalibrated skill set via performance management and talent refreshment. Developed bonus structures and expense management guidelines for sales managers to align with corporate financial objectives.  Formulated best practices for key strategies to develop a best in class team.
   Launched Homeowner products in South Carolina, Georgia and Alabama providing leadership to product, pricing and underwriting in overseeing comparative analysis on win rate, coverage   differentiator’s and cat modeling assumptions. Developed Consent to Rate Program to target high value opportunity in the Wind Pool. Reformed existing Homeowner product to create a high value Old Home Program for affluent target markets.
   Segmented and Metabolized companywide agency distribution based on key business metrics. Resource allocation based on agency ROI model resulted in the development of internal sales division to manage low performing segments. Productivity for the active external and internal segments increased 68% in 2017. Developed sales and marketing programs to increase market share in areas with healthy potential for high margins.
   Created a culture of collaboration via weekly, quarterly and semi-annual checkpoints amongst sales, underwriting and product to align corporate vision and strategic imperatives. Spring Training and Fall Planning meetings provided the synergies to strategize as an organization and measure executional performance using a common objective language.
   Coordinated the Efficiency and Optimization of internal and external workflow by partnering with relevant comparative raters in all states to improve flow, close ratio of quotes and ease of use. Instituted Salesforce to promote a high level of consultative and accountable engagement within the sales team.
   Responsible for providing oversight on the development of the Direct to Consumer portal and the implementation of the enhanced Agency Portal.  Coordinated the system conversion for the Florida agency distribution and oversee ongoing development in additional states. Exclusive responsibility in the development of Affinity and National relationships including SIAA, Smart Choice, Risk Placement Services, Brightway, Great Florida Insurance and North American Insurance Services to maximize segmented opportunities in all states. In addition, developed compensation programs utilizing key business metrics for large relationships.
   Collaborated with finance, product and underwriting in the development of an Excess and Surplus Lines Homeowners product to capitalize on the premium opportunity and mitigate the litigious exposure in South East Florida.
The Butlers Company • 2451 McMullen Booth Rd. • Oakbrook Tower • Suite 200 • Clearwater, FL 33759
Phone: 727.725.1065 • Fax: 727.725.0389 •
kbutler@butlerscompany.com